Privacy policy

Privacy Policy

Last Updated: 13 December 2025

This Privacy Policy describes how Siyaara (“we”, “us”, “our”) collects, uses, shares and protects your personal information when you visit or make a purchase from www.siyaara.com (“Site”).

1. About Siyaara

Siyaara is a jewellery brand operated by Bapna Digital Services (OPC) Private Limited. All jewellery sold under Siyaara is manufactured by Shree Taru Jewels Private Limited, a BIS-hallmarked manufacturing unit (hallmark issued under TARU).

2. Information We Collect

2.1 Information You Provide Directly

Name
Shipping and billing address
Phone number
Email address
Password (if you create an account)
Communication preferences
Information provided while contacting customer support

2.2 Information Collected Automatically

When you visit the Site, we automatically collect certain information, including:

IP address
Browser type and version
Device type, operating system
Pages viewed and time spent
Referring website / source
Cookie identifiers and similar tracking technologies

2.3 Payment Information

We use secure third-party payment gateways (such as Razorpay, PayU, Cashfree, PhonePe etc.) to process payments. These gateways may collect your card number, UPI ID, expiry date and CVV directly. Siyaara itself does not store your full card details, CVV or UPI PIN.

3. How We Use Your Information

We may use your personal information to:

Process and fulfil your orders.
Send order confirmations, updates and delivery alerts.
Respond to your queries and provide customer support.
Improve our website, products and services.
Personalise your shopping experience (recommendations, recently viewed items etc.).
Send marketing communications (email/SMS/WhatsApp) if you opt-in.
Prevent fraudulent transactions and enhance security.
Comply with legal, regulatory or tax obligations.

4. Cookies and Similar Technologies

We use cookies, pixels and similar technologies to recognise your browser, store preferences, analyse traffic, measure performance and deliver personalized advertisements.

You can modify your browser settings to block or delete cookies; however, certain site features may not function properly if cookies are disabled.

5. How We Share Your Information

We do not sell or rent your personal information. We may share your information only with:

Payment gateway providers for secure transaction processing.
Courier and logistics partners for order delivery.
Email, SMS, WhatsApp and marketing service providers.
Analytics and hosting providers that help us operate and improve the Site.
Law enforcement or government authorities, if required by applicable law.

6. Data Security

We implement reasonable physical, electronic and managerial safeguards to protect your personal information, including:

SSL encryption on transactional pages.
Secure hosting infrastructure.
Restricted access to personal data on a need-to-know basis.

While we strive to use commercially acceptable means to protect your personal data, no method of transmission over the internet or method of electronic storage is completely secure.

7. Your Choices & Rights

You may:

Access and review the personal information we hold about you.
Update or correct your personal details from your account page or by contacting us.
Request deletion of your account, subject to legal retention requirements.
Opt out of marketing communications by using the “unsubscribe” link or by emailing us.

8. Data Retention

We retain your personal information for as long as necessary to provide services, comply with legal obligations, resolve disputes and enforce our agreements. Order and invoice data may be retained for longer durations as required under applicable tax and accounting laws.

9. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices, security or content of such websites. We encourage you to review their privacy policies separately.

10. Updates to this Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies or legal requirements. The latest version will always be available on this page with the effective date mentioned at the top.

11. Contact Us

If you have any questions or requests regarding this Privacy Policy, please contact us at:
support@siyaara.com